The Climate Majority Project works to shift the mainstream climate narrative towards truthfulness, and collectively build resilience in response to the challenges that lie ahead. We find, bring together, and support pragmatic, urgent initiatives already taking place. The Climate Majority Incubator is set up to support such projects to increase their impact and accelerate the work taking place. We also work to create an overall sense of identity and direction for the emerging new “moderate flank”, which is mainstreaming urgent climate action.

For the last 20 years we’ve heard “our last chance to stop catastrophe is now” — a message meant to motivate, not to panic, the public. For the last 20 years emissions and environmental destruction have continued to increase year on year. We believe an approach where the truth of our current reality is needed. A truth that sits at the core of our narrative — that the window is, for all practical purposes, shut on 1.5 C and this means floods, fires, and famines such we’ve never seen. And we need to trust the public to hear this truth and admit this collective failure and respond. The void of climate leadership is already being filled by members of the public who have invented compelling invitations to get involved that do not mean getting arrested and going to prison. Together millions will enable a mass movement increasing pressure on governments to act, fast and meaningfully. We endeavour to speed up this movement, which we consider inevitable, in any way we can.

The incubator’s mission is to help bring a tipping point closer in time, acting from an understanding of the barriers and drivers that underlie it. We have a two part plan of action.

Thought and community leadership:

• Raising awareness that the moderate flank is entering maturity through media.
• Helping find one another, and contributing to a rising sense of identity and cohesion by organising conversations and gatherings.
• Mapping the moderate flank
• Organising resilience groups that help people to get together.

Incubator Initiatives:

• Providing accessible startup funding and advice for new initiatives that help to build the four pillars of mainstream climate action.
• Raising funding from donors.

‘The whole is greater than the sum of its parts’

Current collaborators include This Is Agency, Honest Work and The Mindfulness Initiative. We are always looking for inspiring initiatives and wonderful people to be inspired and supported by and to collaborate with.

Would you like to work with us? Please get in touch at general@climatemajorityproject.com

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